The video, which has been viewed nearly 380 million times and received more than 18 million likes, was filmed by a digital camera and marked a turning point in user-generated content and ways media could be created and consumed.
This Side Hustle Spotlight Q&A features Federica Mercuriello, 42, founder of Sausly, a business selling pasta and sauce kits made in Italy. Originally from Italy and now based in Miami, Florida, Mercuriello moved to the U.S. in 2009 on a scholarship to study civil engineering at Columbia University. Responses have been edited for length and clarity.
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"Our family is devastated by the sudden passing of our beloved husband, father and grandfather," his family confirmed in a statement.